Thursday, 5 June 2014

[BETTY'S INSPIRATION] AW14 Preview - The High Street Brands to Watch...

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With the weather so grey and dreary at the moment, my shopping habits are already launching themselves ahead to AW14 wish-listing. Of course I’m hoping to still get plenty of wear from my pastel buys yet, but after attending various AW14 press days over the last few weeks I’m certainly getting giddy about what next season has in store.

Because I’m keen for you to get giddy too so that it’s not just me being one of those annoying people who thinks too far ahead, I thought I’d do a little AW14 preview series to show you some of my favourite pieces spotted over the last little while and highlight the trends I’m most excited to try once those autumn leaves roll around once again (which let’s face it probably isn’t that long away).

First up I thought I’d concentrate on the high street because from what I’ve seen so far the high street is not to be discounted when it comes to bagging the top trends.

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Hobbs

I have to mention Hobbs first as up until very recently I had pretty much written this brand off as one for an older and less style conscious clientele. I’m now feeling incredibly disgruntled with myself at my poor judgement and lack of proper research because lately they have been moving up in my personal style stakes at a phenomenal rate. It all started when I saw Lucie and Olivia in some of their summer garb and subsequently fell in love with these shoes (which I may still be planning to buy when the next pay day rolls around). This made me take note of the press day invite which landed in my inbox the week after and what awaited me was more than enough to persuade me that I could in fact be a Hobbs girl after all. It’s not lost on me that I am getting older and therefore a brand which I originally deemed too old might now be just right (sigh), but aside from that, the clothes are far more fashion conscious than I had previously thought and even though it is designed to aim at the sophisticated career woman who likes to spend a bit on classic pieces, the brand still has plenty of style. Metallic brogues and ponyskin bags particularly drew my attention, while the NW3 collection satisfied the quirky vintage girl inside me that still occasionally likes to break free from the smart freelancer look I try to portray on a daily basis. Well cut leather jackets, fun bright duffle coats and cute brogue boots all won me over. Moral of the story? Never judge a brand by your own misled assumptions.

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Next

Another brand which has gone up in my estimations in the last year or so, for me their collections just keep getting better and better. Next AW14 season holds many covetable pieces but for me I loved the juxtaposition of the dark berry shades with the dreamy pastels and as always my eyes were firmly drawn towards the shoes - those crystal embellished courts and Phillip Lim esque loafers are top of my list.

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M&S

M&S are having a bit of a tough time of it at the moment and for a while now I’ve felt that they’ve struggled to portray a cohesive brand image across all of their product ranges. While the food and lifestyle sections thrive, their fashion offering seems mixed up. As a result I wasn’t expecting much from their new range and headed to the press day slightly apprehensive. While I don’t think they’ve exactly turned it all around, I did leave feeling that they’d got their target customer back on track. Instead of trying to be young and trendy, which M&S are not in my opinion, they seem to be back to offering the classics for AW14, which for me is exactly what they should be doing. The coats were particularly strong and the menswear and kids-wear ranges were really spot on. And of course their underwear, the main reason I’ll find myself in M&S, was as beautiful as ever. Someone buy me a pair of silk PJ’s pronto?

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New Look 

Finally to one of my favourite fast fashion high street brands. While I’m really trying hard to buy into more classic pieces and invest in designer more, sometimes you can’t resist a little spree and for not -to -expensive trend led items, New Look are my go to. When it comes to next season there was one rail I made a beeline for at the press day and stayed there ooh-ing and aah-ing along with Laura for quite some time - the sequins. Iridescent and glittering tops, dresses and skirts in gorgeous pastel shades were top of my list, followed quickly by the accessories. We’re talking silver metallic rucksacks, patent Chelsea boots and amazing jewellery. I adore the combination above of red glitter dress and long black cardigan. It screams Clueless vibes and I can imagine pulling a pair of knee high socks and wanting to just wear that all winter long.

What do you think of what’s to come for AW14? Are you a fan of any particular high street stores?

BB
xxx

Photos of the Next press day courtesy of Next, all the rest are me!

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4 comments:

  1. I am always so impressed by the M&S press days (didn't go last time, or to any)....but it still has a very mature and bland feel in store when seasons hit the rails. I am finding myself very drawn to that pink sequin dress for some reason, it's so not me haha. My god those first shoes are divine...lovely photos Jac x

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    1. I totally agree Kylie! The pieces seen in the press are always amazing but I almost never see them in stores, even in the London stores so i don't know what happens to them! Love the sequin dress too! xx

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  2. Hobbs is a new discovery for me too! I have yet to purchase my first Hobbs item, although I had my eyes on one of their trenchcoats for a while!

    I am a little disappointed by M&S - I was expecting big things after their Christmas advert, but it's all sort of mellowed out now.

    Saskia / girlinbrogues.com

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    Replies
    1. I know Hobbs seems to be so good at the moment, but I feel like I never even considered it before, strange! x

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