Archive by Alexa blouse, Bumpkin Betty


Hi! I’m Jaclyn. I’m a freelance online writer and content creator based in London and this is my personal lifestyle blog Bumpkin Betty.

If you have just stumbled across my little corner of the internet then HELLO, do stick around and have a nosey, hopefully it will be worth your while!

First things first, I know what you are thinking… Your name is not Betty? No… it’s not (sorry!), and it’s not my middle name either, nor is it my nickname, nor does anyone call me that. But if you have ever seen the film Clueless you might have an idea where it stemmed from. And who doesn’t love a bit of alliteration?

I’m a proud Scot through and through but have lived ‘down saff’ for many years now and while Scotland will always have my heart, London is very much home these days. It’s where I met my other half, who agreed to be my Husband last year (you can read all about our Winter Woodland Wedding if you’re interested) and we spend our days travelling, eating and binging on Netflix series (when we’re not working hard of course).

If you are at all interested in my freelance work, and might be looking for someone who can create words for you, style up products or photograph things real nice, then do check out my website and get in touch.


Bumpkin Betty was founded in January 2009 when I made the move from my tiny rural village in the North of Scotland (hence the Bumpkin part) to the big city of London in pursuit of an exciting career in the media industry.

What was originally a personal (and anonymous – eek!) diary of a twenty something trying to settle into city life, has quickly grown and developed into an all encompassing lifestyle blog which, I like to think, can stylishly guide you through everyday life. (and yes, I did neglect to mention whether I’m still a twenty something).

On these here parts of the interweb you will find everything from food to fashion, travel to inspiration, and lots in between. I aim to provide you with tips, advice and musings from my everyday life, which I hope can inspire yours.

This blog remains hugely personal, and you’ll often find me rambling on about various aspects of my life. However it is also a big part of my freelance work and therefore from time to time you’ll find sponsored content and collaborations. I’m very much open to working with brands and PR agencies and you can find out more on my Collaborate page.


Is your name really Betty?

Hmm someone didn’t read the blurb above very well did they? Sorry to disappoint but no… It’s not. My name is Jaclyn or Jac for short.

Can I call you Betty?

Um… If you do I guess I only have myself to blame as I’ve referred to myself as BB on the blog for years but in real life/ email correspondence I’d really rather you didn’t for the simple reason that it’s not my name, it’s just the name of my blog. Jaclyn is fine. 

Ok got it! So I know you’re BB but who’s GB?

Aha! GB (or Ginger Boy to give his full title) is my long suffering other half. He’s been a constant on the blog right from the start but seeing as I started writing it when we’d only been dating a mere few months and I was anonymous at the time, I felt I owed him some anonymity as well. Ginger Boy was born and the adventures of BB and GB have continued ever since.

Can I call him GB?

Not that you’ll ever need to talk to him about anything blog related but yes you can because he is ginger and he is a boy so it works. I can’t guarantee he’ll respond though so if you prefer you can call him Stu.

Where are you from?

I grew up in a small village on the North East coast of Scotland. I won’t bother telling you the name because, chances are you won’t have a clue where it is anyway (and I don’t want everyone moving there and over populating the place as soon as they realise how awesome it is!) but the area is small, quaint, surrounded by beaches, very beautiful if the sun ever shines and very far away. But it’s home and I love it.

How long have you been living in London and why did you move here?

To save me continually updating this, I’ll tell you that I moved to London in 2008. I’d always dreamed of living in the city as I wanted to pursue a career in journalism and rural Scotland didn’t have much to offer in that department. I actually didn’t plan to move down when I did, I simply packed a case for two weeks and asked permission to kip on my brother’s couch after securing a bit of work experience at the now redundant, More Magazine. By the time the two weeks had ended, I’d been offered another three month internship at a PR agency, and to cut a long story short, I never left (London that is, I did leave that internship and my brother’s couch thankfully).

What do you do for a living?

I’m an online writer and content creator and as well as writing this blog, I work with brands on their online content. This can involve lots of fun things (and some not so fun things) but predominantly I focus on words, styling and photography. If you want to find out more, visit my websiteI’ve also written for the likes of StylistThe Huffington Post, Most Wanted Magazine and The Mail Online amongst others.

How did you get into that career?

The short story? Through a lot of hard work and even more indecisiveness about what I wanted my career to be. The long story? I moved to London, I interned, I interned some more, I took a break from interning because I was skint, I worked in a bar, I worked in a shop, I went back to interning and eventually got offered a job as a junior in a fashion PR agency. I worked really hard and kept moving on up for the best part of three years before starting to specialise in digital media and editorial. After two more years, I made the leap and left my agency to go it alone and I’ve been working for myself since the start of 2013. Since then I’ve worked in many aspects of the digital world but as my blog began to take off I realised being creative with words and imagery was where my heart lay and so I know focus solely on editorial and creative content. You’ll rarely find me navigating a social media strategy these days (unless it’s my own), but you will find me standing on a chair photographing a well styled food arrangement in front of the window for the amusement of my neighbours, or travelling to lesser known areas to track down their best hotels. Freelance life is never dull that’s for sure, but I absolutely love being my own boss. Other people in a similar field may tell you there is a quicker route to this career path, and I’ve no doubt there is, you could be 13 reading this and chances are you will know as much about blogging and content creation as I do, maybe even more. But I’m a big believer in the mantra that hard work and dedication will get you far in life and if you want something bad enough you’ll make it happen. So don’t be bummed if your dream career doesn’t happen overnight.

Can you give me any tips for working freelance/being your own boss?

Yes I can certainly try. I don’t claim to be an expert and I’m still learning every day, but I write a regular feature entitled Freelance Life for the blog, where I share tips, advice and general musings about the problems I’m having so do have a read. You can also find lots of posts on blogging and social media in my career section.

What camera do you use?

Since I made my first foray into real photography and purchased myself a DSLR, I’ve been a loyal Canon girl. Since Jan 2014 I’ve been using a Canon 700D (highly recommend as a step up from the entry levels) and a variety of lenses including a 40mm F2.8 lens and a 50mm F1.4 lens. I also now own the Olympus Pen EPL7 and 45mm F1.8 lens which I use as a portable camera for travel blogging, video creation and most of my Instagram snaps.

Who takes your photos?

All of the photos on the blog are taken by me, except the ones which are of me (obvs). In those cases I hand the camera over to my reluctant yet talented other half, GB, who is a professional camera man by day and dabbles in the art of photography or one of my many talented blogger friends.

Can I use your imagery?

If you are willing to credit back to my blog, then yes of course. If you are not, then NO.

Where can I buy that dress/ coat/ pair of shoes you were wearing in X post?

In most cases I always credit the clothes I’m wearing in an outfit post underneath the photos, but if there’s something particular I might have missed just leave a comment under the post or send me a tweet and I’ll be happy to oblige.

Can I tell you/ contact you if I make one of your recipes and it turned out well?

Yes please! I’d absolutely love that. I use the hashtag #BakewithBB on Twitter and Instagram so if you use that I’ll see your photo too, otherwise just tag me in your photo. If you like baking and fancy being part of a fun baking community, then you might also like to join my baking club!


Hope that helped you get to know me a little better? Thanks for stopping by and please do visit often!